21 campaigns · 2.8M views · 8 CapitaLand malls

Retail & malls influencer marketing in Singapore.

Malls and retailers need footfall on specific weekends, not vanity reach. We run themed creator waves timed to sales and festive windows, and track shares - the metric that gets a friend to come along.

Take the 2-minute quizAll retail & malls case studies

4 retail & malls campaigns, with the numbers

Every figure comes from the post-campaign report shared with the client.

Mall group · Singapore

We've run 20 campaigns across 8 malls for CapitaLand.

2.65M
views across 20 campaigns in 14 months
  • 196 creator collaborations
  • 24,520 shares on a single campaign
  • CapitaCrew: a monthly creator programme we've run since April 2026
Mid-year sale · May – Jul 2026

We ran the mid-year sale as 6 themed campaigns in 7 weeks.

681K
views · 38,524 interactions
  • 7.91% engagement rate
  • 24,520 shares - 64% of all engagement
  • One 10.4K-follower creator: 344,891 views and 19,000 shares on one reel
Mofusand Holidays · Bugis, CQ

We launched Southeast Asia's first Mofusand festive activation.

361K
views from a 3-wave staged reveal
  • 20 micro creators
  • 3.87% engagement rate
  • 97,352 story views
Always-on · Christmas + CNY

We positioned IMM as the family festive day out.

370K
views across 2 waves, 20 creators
  • 6.94% engagement rate at Christmas
  • 6,513 shares - one reel sent 5,100 times
  • 22,748 interactions

Questions retail & malls brands ask

How do you measure influencer campaigns for a mall?

Views and reach are reported, but the numbers we optimise for are shares, saves and story link taps - the signals that someone plans to visit. For CapitaLand's mid-year sale, 24,520 shares made up 64% of all engagement.

How much does influencer marketing cost in Singapore with Social Jet?

There is a minimum engagement - the level at which our team can commit the planning, creators and execution a strategy needs to move a real business metric. We don't quote off a rate card. Joshua first needs to understand your goals on a strategy call; if we can deliver, numbers come next. Most clients commit for at least two months.

How soon will we see results?

Brands typically see measurable results from month three. Viral posts can happen overnight but rarely sell; sales conversion takes time and iteration. If you need results on day one, we're not the fit.

Do you use AI to pick creators?

No. Every creator is hand-picked by our campaign managers against your audience, product and goal. We have 1,300+ creators onboarded in Singapore and four years of data on which archetypes convert per category.

Other industries

Services

Planning a retail & malls campaign?

Two minutes to tell us where you are and where you want to be. You'll get a readiness score and, if it fits, a 1-on-1 call with Joshua that starts with your industry.

Take the 2-minute readiness quiz

No sales team. Score well and you talk 1-on-1 with Joshua, our Head of Strategy.