7 campaigns · 1.4M views · 23x more views from campaign 1 to 2 for Longbridge

Finance & insurance influencer marketing in Singapore.

Financial products are hard to make watchable and regulated to the word. We brief creators on stories, not policies, keep scripts compliant, and still beat the category on engagement.

Take the 2-minute quizAll finance & insurance case studies

6 finance & insurance campaigns, with the numbers

Every figure comes from the post-campaign report shared with the client.

Brokerage · Sep 2025 – Mar 2026

We took Longbridge from 34K to 798K views in 4 months.

23x
more views, campaign 1 to campaign 2
  • 17 creators across finance, lifestyle and comedy
  • 4 creators over 100K each · 615K+ combined reach
  • 130K organic, 6x with paid boost behind the winners
Insurance

We got 282K people to watch insurance content - by telling true stories, not policies.

282K
views · 207K reach for Etiqa's Live Ready
  • 2.44% engagement rate in a category that struggles to reach 1%
Banking

We grew Citi Singapore's following 15% in two weeks.

+15%
following in 2 weeks · 200K accounts reached
  • 3x the 5–10% category norm
  • Financial education told as lifestyle content
Student banking

We got students sharing a bank - 1 in 5 engagements was a share.

1 in 5
engagements was a share · 76K views for OCBC FRANK
  • 4 campus TikTok creators · top video 10.30% engagement rate
Home Protect360

We more than doubled the engagement norm for home insurance.

2.30%
engagement rate on 109K views - in a category that struggles to reach 1%
  • Scenarios first - the kitchen fire, the flooded bathroom - policy second
Crypto education

We got 104K people studying crypto - not just scrolling past it.

19%
of engagement was saves · 104K views
  • 22 creators, a quiz, no sign-up, no token - pure education

Questions finance & insurance brands ask

How do you handle MAS compliance in finance influencer campaigns?

Every script is reviewed against your compliance requirements before filming, disclaimers are built into the brief, and content is approved by your team before posting. Etiqa, Citi, OCBC FRANK and Hong Leong Assurance have all run campaigns with us under those constraints.

How much does influencer marketing cost in Singapore with Social Jet?

There is a minimum engagement - the level at which our team can commit the planning, creators and execution a strategy needs to move a real business metric. We don't quote off a rate card. Joshua first needs to understand your goals on a strategy call; if we can deliver, numbers come next. Most clients commit for at least two months.

How soon will we see results?

Brands typically see measurable results from month three. Viral posts can happen overnight but rarely sell; sales conversion takes time and iteration. If you need results on day one, we're not the fit.

Do you use AI to pick creators?

No. Every creator is hand-picked by our campaign managers against your audience, product and goal. We have 1,300+ creators onboarded in Singapore and four years of data on which archetypes convert per category.

Other industries

Services

Planning a finance & insurance campaign?

Two minutes to tell us where you are and where you want to be. You'll get a readiness score and, if it fits, a 1-on-1 call with Joshua that starts with your industry.

Take the 2-minute readiness quiz

No sales team. Score well and you talk 1-on-1 with Joshua, our Head of Strategy.