17 campaigns · 3.3M views · 1.73M on a single campaign

Beauty & wellness influencer marketing in Singapore.

Beauty is the most saturated category on social. We win with casting - the right skin, the right age, the right platform - and with campaigns that grow from one to the next instead of resetting.

Take the 2-minute quizAll beauty & wellness case studies

7 beauty & wellness campaigns, with the numbers

Every figure comes from the post-campaign report shared with the client.

Skincare · Malaysia · Oct – Nov 2025

We delivered 1.73M views on Aveeno's third campaign with us.

1.73M
views · 709,800 accounts reached on TikTok alone
  • 1M+ views on one reel
  • 23% of engagement was saves
  • 3 macro TikTok skincare voices plus 4 Xiaohongshu creators for Chinese-speaking Malaysians
Aesthetics · Oct 2025 – Jun 2026

We grew Supersmooth's views 73% from campaign 1 to 2.

582K
views across both campaigns · 14,600 interactions
  • Campaign 1: 213K views, 20 creators · Campaign 2: 369K views, 19 creators
  • Cast brown-skinned creators with smaller followings for laser hair removal
  • Top creator: 12.82% engagement rate on a single TikTok
Skincare launch

We launched laCabine to half a million people and beat the category on earned media.

$117K
earned media value - 46% above the $80K category average
  • 500K+ unique audience reached at launch
  • 200+ posts over 3 weeks of documented daily use
Skincare · 3 campaigns

We grew Auolive 11x in 5 months - three campaigns, each bigger than the last.

11x
growth: 24K → 269K views, campaign 1 to campaign 3
  • 40 creators across the arc
  • Client re-booked twice in 5 months
Salon · Rescue System launch

We got Singapore talking about a salon-only haircare launch.

15%
of engagement was comments - people asking where to buy
  • 54K views from 10 creators for the kimrobinson Rescue System
  • Salon-grade haircare, taken home
Always-on · 12 months

We held above-benchmark engagement for 12 straight months.

3.48%
engagement rate sustained across a full year
  • 22 creators rolling - always-on trial acquisition, not a one-off burst
  • A retainer that renewed month after month
Pigmentation · 2 phases

We got skincare viewers to stop scrolling for 10 full seconds.

10s
average watch time on 52K views
  • 3.17% engagement rate · 11% of engagement was saves
  • Two phases for Shakura's pigmentation programme

Questions beauty & wellness brands ask

How many campaigns does a skincare brand need before results compound?

Usually two to three. Auolive grew 11x in views across three campaigns in five months; Aveeno hit 1.73M views on its third campaign with us. The first campaign tells us which creators and formats convert; the next ones scale them.

How much does influencer marketing cost in Singapore with Social Jet?

There is a minimum engagement - the level at which our team can commit the planning, creators and execution a strategy needs to move a real business metric. We don't quote off a rate card. Joshua first needs to understand your goals on a strategy call; if we can deliver, numbers come next. Most clients commit for at least two months.

How soon will we see results?

Brands typically see measurable results from month three. Viral posts can happen overnight but rarely sell; sales conversion takes time and iteration. If you need results on day one, we're not the fit.

Do you use AI to pick creators?

No. Every creator is hand-picked by our campaign managers against your audience, product and goal. We have 1,300+ creators onboarded in Singapore and four years of data on which archetypes convert per category.

Other industries

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Planning a beauty & wellness campaign?

Two minutes to tell us where you are and where you want to be. You'll get a readiness score and, if it fits, a 1-on-1 call with Joshua that starts with your industry.

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