Xiaohongshu (Rednote) is the search engine for Chinese-speaking consumers in Singapore and Malaysia. Notes keep surfacing for months after posting. We cast bilingual creators, write briefs in Chinese, and structure notes so they rank inside the app.
Every number below comes from the post-campaign report shared with the client.
Seven steps, in order. Skip one and you've bought applause.
Beauty, skincare, F&B, education, travel and premium retail with a Chinese-speaking audience in Singapore or Malaysia. If your customers ask friends for recommendations before buying, they are on Xiaohongshu.
Yes. Briefs are written in Chinese by our team, and you receive English summaries for approval.
There is a minimum engagement - the level at which our team can commit the planning, creators and execution a strategy needs to move a real business metric. We don't quote off a rate card. Joshua first needs to understand your goals on a strategy call; if we can deliver, numbers come next. Most clients commit for at least two months.
Brands typically see measurable results from month three. Viral posts can happen overnight but rarely sell; sales conversion takes time and iteration. If you need results on day one, we're not the fit.
No. Every creator is hand-picked by our campaign managers against your audience, product and goal. We have 1,300+ creators onboarded in Singapore and four years of data on which archetypes convert per category.
Two minutes to tell us where you are and where you want to be. You get a readiness score and an honest read on what a first campaign should look like.
Take the 2-minute readiness quizNo sales team. Score well and you talk 1-on-1 with Joshua, our Head of Strategy.
