Singapore

Product sampling and creator reviews in Singapore.

Sampling works when the right people receive it and the content is structured to be useful. We cast creators who match your buyer, brief for honest and specific reviews, and amplify the ones that land.

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What's included

Results from product sampling and reviews campaigns we've run

Every number below comes from the post-campaign report shared with the client.

Beverage · 3 campaigns

We put 100+ creators live at once for a Pokka launch.

100+
creators live for the Drip Coffee and Sparkling Water launch
  • On-ground booths in the CBD and on campuses
  • First Drip Coffee: 213K views from just 6 creators, saves at 20%
  • Third campaign with Pokka
Skincare launch

We launched laCabine to half a million people and beat the category on earned media.

$117K
earned media value - 46% above the $80K category average
  • 500K+ unique audience reached at launch
  • 200+ posts over 3 weeks of documented daily use
Pet food · Shopee 11.11

We sent 30K+ shoppers into the Shopee store.

30K+
clicks to the Shopee store - double the goal
  • 200K+ views
  • Creator content re-cut into click-optimised Meta and Shopee ads
Aesthetics · Oct 2025 – Jun 2026

We grew Supersmooth's views 73% from campaign 1 to 2.

582K
views across both campaigns · 14,600 interactions
  • Campaign 1: 213K views, 20 creators · Campaign 2: 369K views, 19 creators
  • Cast brown-skinned creators with smaller followings for laser hair removal
  • Top creator: 12.82% engagement rate on a single TikTok
Tea · SG + MY · CNY

We delivered 345K views for Dilmah with just 5 creators, across 2 countries.

345K
views - 69K per creator, Singapore and Malaysia
  • Second Dilmah campaign with us

How every campaign runs

Seven steps, in order. Skip one and you've bought applause.

01

Target audience

02

Marketing message

03

Influencer video type

04

Offer

05

Target price

06

Success metric

07

Scale with paid media

Read the full 7-step system

Questions brands ask about product sampling and reviews

How many creators should a sampling campaign seed?

Between 20 and 100 depending on the goal. A launch that needs noise on one day (Pokka: 100+) is different from a considered purchase that needs depth (laCabine: 200+ posts over three weeks from a smaller cast).

How much does influencer marketing cost in Singapore with Social Jet?

There is a minimum engagement - the level at which our team can commit the planning, creators and execution a strategy needs to move a real business metric. We don't quote off a rate card. Joshua first needs to understand your goals on a strategy call; if we can deliver, numbers come next. Most clients commit for at least two months.

How soon will we see results?

Brands typically see measurable results from month three. Viral posts can happen overnight but rarely sell; sales conversion takes time and iteration. If you need results on day one, we're not the fit.

Do you use AI to pick creators?

No. Every creator is hand-picked by our campaign managers against your audience, product and goal. We have 1,300+ creators onboarded in Singapore and four years of data on which archetypes convert per category.

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Find out if your brand is ready.

Two minutes to tell us where you are and where you want to be. You get a readiness score and an honest read on what a first campaign should look like.

Take the 2-minute readiness quiz

No sales team. Score well and you talk 1-on-1 with Joshua, our Head of Strategy.