15 campaigns · 2.4M views · 16x return on ad spend for one client

F&B influencer marketing in Singapore.

Food content travels, but a restaurant needs bookings and a brand needs carts. We cast hyperlocal food creators, route every post to a place to buy, and re-cut the winners into ads.

Take the 2-minute quizAll f&b case studies

7 f&b campaigns, with the numbers

Every figure comes from the post-campaign report shared with the client.

F&B delivery · 8 weeks

We drove S$258K in delivery sales, tracked to the dollar.

S$258K+
in tracked sales · 16x return on ad spend
  • 674 new customers against a goal of 500
  • 100% attributed via the Meta web pixel
  • Best creator content re-cut into direct-response ads
Restaurant · Aperia Mall · Jun – Jul 2026

We opened Martina's Kitchen's new outlet with 657K views.

657K
views · 525,000 accounts reached · one restaurant
  • 10 micro creators · 4.14% engagement rate
  • One 24K TikTok food creator: 254,400 views
  • Third campaign with the client
Beverage · 3 campaigns

We put 100+ creators live at once for a Pokka launch.

100+
creators live for the Drip Coffee and Sparkling Water launch
  • On-ground booths in the CBD and on campuses
  • First Drip Coffee: 213K views from just 6 creators, saves at 20%
  • Third campaign with Pokka
65-year dim sum brand · CNY

We made a 65-year-old dim sum brand the CNY order to place.

234K
views from 14 creators in the CNY window
  • Every post routed to buy: Shopee, Oddle, NTUC and Sheng Siong
est. 1938 · Mid-Autumn

We ran Kee Wah's Mid-Autumn in Singapore - then they sent us to Thailand.

219K
views in 4 weeks from 16 creators
  • Then 20 Thai creators sourced and managed for the Hong Kong flagship
Tea · SG + MY · CNY

We delivered 345K views for Dilmah with just 5 creators, across 2 countries.

345K
views - 69K per creator, Singapore and Malaysia
  • Second Dilmah campaign with us
Halal festive catering

We made halal festive catering a 191K-view moment with 3 creators.

4.41%
engagement rate on 191K views
  • Just 3 micro creators, every one over 30K views

Questions f&b brands ask

Does influencer marketing work for a single restaurant outlet?

Yes, with the right cast. Martina's Kitchen opened a new outlet with 657K views from 10 micro creators. Mom's Cooking drove S$258K in tracked delivery sales at 16x return on ad spend.

How much does influencer marketing cost in Singapore with Social Jet?

There is a minimum engagement - the level at which our team can commit the planning, creators and execution a strategy needs to move a real business metric. We don't quote off a rate card. Joshua first needs to understand your goals on a strategy call; if we can deliver, numbers come next. Most clients commit for at least two months.

How soon will we see results?

Brands typically see measurable results from month three. Viral posts can happen overnight but rarely sell; sales conversion takes time and iteration. If you need results on day one, we're not the fit.

Do you use AI to pick creators?

No. Every creator is hand-picked by our campaign managers against your audience, product and goal. We have 1,300+ creators onboarded in Singapore and four years of data on which archetypes convert per category.

Other industries

Services

Planning a f&b campaign?

Two minutes to tell us where you are and where you want to be. You'll get a readiness score and, if it fits, a 1-on-1 call with Joshua that starts with your industry.

Take the 2-minute readiness quiz

No sales team. Score well and you talk 1-on-1 with Joshua, our Head of Strategy.