3.98% engagement on a construction adhesive · 3.87% on dental implants

B2B products & services influencer marketing in Singapore.

B2B buyers are on Instagram and TikTok too - they just need a reason to stop. We put niche creators on real jobs and real procedures, and let the work do the selling.

Take the 2-minute quizAll b2b products & services case studies

3 b2b products & services campaigns, with the numbers

Every figure comes from the post-campaign report shared with the client.

Construction adhesive · 9-month programme

We made a construction adhesive outperform most consumer brands on Instagram.

3.98%
engagement rate on 104K views for 3M x MassTech
  • 8 home and DIY creators on real jobs over a 9-month programme
  • 12% saves · 17s average watch on the top reel
Dental implants · APAC Roadshow

We got 3.87% engagement on dental implants.

3.87%
engagement rate on 75K views of medical education
  • 7 creators at the APAC Roadshow, each with an individual brief · shares at 10%
Healthiverse 2026

We got a public health festival talked about - 1 in 5 engagements was a comment.

21%
of engagement was comments - unusually high for an event promo
  • 3 creators covered family itineraries, free screenings and the EatWise zone for NHG

Questions b2b products & services brands ask

Does influencer marketing work for B2B products?

When the creator is a practitioner, yes. 3M x MassTech hit 3.98% engagement on a construction adhesive with DIY creators on real jobs; Raydent reached 3.87% engagement on dental implants with clinician creators.

How much does influencer marketing cost in Singapore with Social Jet?

There is a minimum engagement - the level at which our team can commit the planning, creators and execution a strategy needs to move a real business metric. We don't quote off a rate card. Joshua first needs to understand your goals on a strategy call; if we can deliver, numbers come next. Most clients commit for at least two months.

How soon will we see results?

Brands typically see measurable results from month three. Viral posts can happen overnight but rarely sell; sales conversion takes time and iteration. If you need results on day one, we're not the fit.

Do you use AI to pick creators?

No. Every creator is hand-picked by our campaign managers against your audience, product and goal. We have 1,300+ creators onboarded in Singapore and four years of data on which archetypes convert per category.

Other industries

Services

Planning a b2b products & services campaign?

Two minutes to tell us where you are and where you want to be. You'll get a readiness score and, if it fits, a 1-on-1 call with Joshua that starts with your industry.

Take the 2-minute readiness quiz

No sales team. Score well and you talk 1-on-1 with Joshua, our Head of Strategy.