It’s 2023, and more than ever, User Generated Content (UGC) is the darling of the digital marketing sphere, especially in vibrant economies like Asia. In Singapore, the epicentre of Asian business, UGC has become a vital part of the digital marketing mix. This...
Every business needs effective marketing to thrive, and influencer marketing in Singapore is becoming a vital piece of the puzzle. With a rapidly growing social media population, the island-city’s digital landscape is changing at an unprecedented rate. However,...
In a world where content is king, influencer marketing has become one of the most powerful tools in a marketer’s arsenal. In this blog post, we will discuss influencer marketing and how you can succeed in the creator economy using influencers to promote your...
As a founder myself, I understand the struggles of running a brand and the intricate marketing strategies involved. I started diving into the web in 2009. Back then the infrastructure for Web 2.0 was still being developed. The return on ad spend (ROAS) on Facebook ads...
With 75% of marketers planning on investing in influencer marketing in 2022, it’s no longer just a fad. The strategy has been proven time and again as one of the most effective ways to grow your brand awareness while simultaneously engaging with consumers online!...
