Month: March 2025

It’s 2023, and more than ever, User Generated Content (UGC) is the darling of the digital marketing sphere, especially in vibrant economies like Asia. In Singapore, the epicentre of Asian business, UGC has become a vital part of the digital marketing mix. This shift has been largely driven by businesses recognizing the immense power of UGC in building customer relationships and brand loyalty.

For our influencer marketing agency in Singapore, observing the rise and evolution of UGC across Asia has been incredibly insightful. This shift towards a more interactive and customer-centric approach to marketing is changing the game for many brands. Let’s delve into the benefits of UGC and its impact on digital marketing trends, with a special focus on Asia.

The Uptrend of User-Generated Content in Asia

Asia, with its rapidly growing digital markets, is seeing an increase in brands investing in UGC. The reason? UGC is a powerful strategy that leverages the voice of the customer for branding and promotion. In 2023, with the increasing digitalisation of economies and lifestyle, this trend has grown exponentially.

Key benefits include:

1. Authenticity and Trust: Consumers are becoming more skeptical of traditional advertising methods. UGC offers authenticity as it is created by users themselves – it’s genuine and organic.
2. Higher Engagement: UGC encourages higher customer engagement. The interactivity involved in content creation leads to more substantial conversations around a brand.
3. SEO Benefits: UGC can significantly boost SEO efforts, leading to better search engine visibility and organic traffic.
4. Cost-Efficient: UGC is cost-effective as it relies on content generated by users and requires less resource commitment from brands.

Brands Investing in UGC

Several brands in Asia have been pioneers in leveraging the power of UGC. For instance, Grab, the Singapore-based ride-hailing and food delivery company, launched a UGC campaign encouraging users to share their experiences using the Grab service. This campaign saw phenomenal success in terms of engagement and brand image.

Meanwhile, the skincare brand, Innisfree, incorporated UGC into their marketing strategy, requesting their customers to share their skincare routines and results online. This campaign brought Innisfree substantial user engagement and helped build a strong community around their brand.

The Power of Influencer Generated Content

While UGC has its place, Influencer Generated Content (IGC) has been carving out its own niche in the digital marketing sphere, especially in the influencer marketing realm. IGC shares similar benefits with UGC, like authenticity, trust, and cost-effectiveness. However, it possesses an additional critical edge – a significantly larger reach.

Influencers, by the nature of their work, have a vast, dedicated following on their social media platforms. When these influencers create content for a brand, and also post it on their social media networks, it reaches this large audience, generating more brand awareness, engagement, and potential leads. This is particularly valuable when influencers align closely with your brand values and target audience, as their endorsement acts as a powerful seal of approval for your brand.

As a leading influencer marketing agency in Singapore, we’ve observed that blending UGC and IGC can create a potent mix for brands to build trust, reach more potential customers, and foster a more engaged community.

Tapping on Influencers to create content for your brand, combined with leveraging their audience size on their various Social Media networks (Instagram, TikTok, Youtube, even LinkedIn!) is a very powerful double combo that will help your brand stand out in the ever crowded marketplace.

Conclusion

In the dynamic landscape of 2023, the blend of UGC and IGC is proving to be an unbeatable strategy for brands aiming to create an impactful online presence, particularly in Asia’s thriving markets. As a leading Influencer Marketing agency, we are equipped to guide brands to leverage these strategies effectively and make the most of the opportunities presented by the digital age.

Get in touch with our team today to explore how we can work out a strategy that best suits your goals & budget.

Every business needs effective marketing to thrive, and influencer marketing in Singapore is becoming a vital piece of the puzzle. With a rapidly growing social media population, the island-city’s digital landscape is changing at an unprecedented rate. However, a common question businesses often grapple with is whether to use a self-serve influencer marketing platform or an all-in-one agency. In this article, we will delve into these two options and find out why partnering with an all-in-one agency like ours is the more advantageous choice.

Self-Serve Influencer Marketing Platforms

Self-serve influencer marketing platforms offer a marketplace of influencers and tools to run campaigns. You have to filter, select, negotiate, and manage the influencers and campaigns yourself. While this approach provides control, it comes with its fair share of limitations.

Pros of Self-Serve Platforms

• Direct control over influencer selection and campaign management.
• A wide range of influencers to choose from.

Cons of Self-Serve Platforms

• Time-consuming due to the need for manual identification and negotiation with influencers.
• Risk of mismatch between influencers and your brand’s image or values.
• Lack of personalized guidance and strategic insights.

All-In-One Influencer Marketing Agencies

On the other hand, all-in-one influencer marketing agencies like ours offer a comprehensive service, handling everything from influencer selection to campaign execution and performance tracking.

Pros of All-In-One Agencies

• A dedicated team of experts will handle your influencer marketing strategy from A to Z.
• Customized strategies aligned with your brand identity and objectives.
• Time-saving as we take care of the complex process of influencer management.

Cons of All-In-One Agencies

• Higher initial cost, which can be offset by the value and ROI delivered in the long term.

Why Choose Our All-In-One Agency?

Here’s why we believe our agency shines brightest when it comes to influencer marketing in Singapore:

Expertise and Experience

With a seasoned team, we not only understand the influencer landscape in Singapore but also have the expertise to craft compelling campaigns that resonate with local audiences. We’ve worked with various brands across diverse industries, equipping us with the necessary experience to drive your brand forward.

Tailored Strategy

No two businesses are alike, and neither should their marketing strategies be. We take the time to understand your brand, goals, and target audience before crafting a bespoke influencer marketing strategy that aligns with your business objectives.

Time and Resource Efficiency

As an all-in-one agency, we save you valuable time and resources. We manage the entire influencer marketing process – from identifying the right influencers, managing collaborations, to tracking campaign performance.

Quality Relationships

We’ve fostered strong relationships with influencers across different niches. This allows us to effectively match your brand with influencers who not only have the reach but also align with your brand’s image and values.

Measurable Results

We don’t just aim for likes and shares. Our focus is on delivering measurable results that positively impact your bottom line. We provide comprehensive reports to track the success of your campaigns and the ROI.

In conclusion, while self-serve influencer marketing platforms may seem like a cost-effective option, they may not provide the strategic insights, customized approach, and time efficiency that a dedicated all-in-one agency can. Our influencer marketing agency in Singapore promises an effective, tailored strategy designed to deliver real, measurable results. Feel free to contact us to learn more about how we can elevate your brand’s influence in the digital space.

In a world where content is king, influencer marketing has become one of the most powerful tools in a marketer’s arsenal. In this blog post, we will discuss influencer marketing and how you can succeed in the creator economy using influencers to promote your brand or product. We’ll also give tips on finding the right influencers for your business and ways to work with them effectively.

So if you’re looking to jump into influencer marketing, read on.

What is Influencer Marketing?

Influencer marketing is social media marketing that uses endorsements and product placements from influencers—people with a large social media following—to promote your brand or product. These endorsements can take the form of sponsored posts, in which the influencer promotes your product on their social media account or mentions your brand in a post.

The creator economy is a relatively new phenomenon, driven by social media platforms like YouTube, Instagram, and TikTok.

In this economy, content creators can build followers of millions of fans and earn a living through sponsorships, merchandise sales, and other revenue streams.

As the creator economy has grown, so has influencer marketing. Influencers with large followings can charge significant sums for a single sponsored post. And many influencers have built careers by partnering with brands and promoting their products to millions of followers.

How To Find Influencers?

Businesses of all sizes can benefit from influencer marketing. But finding the right influencer for your business can be a challenge.

You should consider a few things when searching for an influencer to work with:

The size of their following: The larger the influencer’s following, the more people you’ll reach with your message. But remember that influencers with smaller followings can often be more engaged with their audience and may be a better fit for certain products or services.

The engagement rate of their posts: An influencer’s engagement rate is the percentage of followers who like, comment, or share their posts. A higher engagement rate means the influencer’s followers are likelier to see and engage with your brand.

The content they typically post: You’ll want to ensure that the influencer’s content is relevant to your business and that their posts would be a good fit for your brand. For example, if you sell fitness equipment, you probably wouldn’t want to work with an influencer who primarily posts about beauty products.

Once you’ve considered these factors, you can start searching for influencers using social media platforms, Google, and influencer marketing directories.

How To Work With Influencers?

Now that you know how to find the right influencer for your business, it’s time to start working with them.

Here are a few tips:

Be clear about your goals: Before you reach out to an influencer, be clear about what you want to achieve with your influencer marketing campaign. Do you want to increase brand awareness? Drive traffic to your website? Boost sales of a particular product? Once you know your goal, you can develop a strategy for working with influencers to help you achieve it.

Offer value: Influencers are bombarded with brand requests, so you’ll need to offer them something of value to get their attention. This could be a free product, exclusive access to content, or monetary compensation.

Be upfront about your budget: Influencers will often want to know your budget before they agree to work with you. Be upfront about what you’re willing to spend, and be clear about the posts you expect for that price.

Respect their time: Influencers are busy, so respecting their time is essential. Be concise and transparent in your communications, and don’t ask them to do anything that would be a significant time commitment.

Following these tips will help you succeed in the creator economy by working with influencers to promote your brand or product. Influencer marketing can effectively reach a large audience, but finding the right influencer and being clear about your goals is essential.

As a founder myself, I understand the struggles of running a brand and the intricate marketing strategies involved. I started diving into the web in 2009. Back then the infrastructure for Web 2.0 was still being developed. The return on ad spend (ROAS) on Facebook ads was easily 10,20,30x (nowadays any ad campaign that can return >3x is considered well above average). I created my own web forum to chat with web administrators and learn about all the digital tools involved.

Fast forward a few years, I became an e-commerce entrepreneur and sold plenty of goods online ranging from electronics to jewelry, to flowers, to watches, and started my own clothing line. I dived into various retail arbitrage ventures and collaborated with people locally and abroad.

Jumping to the present, I have started and run several businesses, and I work full-time to help different brands (locally & overseas) in business strategy, marketing, and scaling. I now am focusing my efforts solely to help brands with Influencer Marketing.

Social Jet got started when I saw a gap in the market amidst plenty of digital marketing agencies in Singapore. All of them are very heavy on Facebook advertising and Google ads which worked very well for brands prior to the iOS 14 update that basically disrupted Facebook’s core business – their ads. Less targeting, less return on ad spend, less tracking, less powerful. I saw this as a new era of digital marketing and that brands are going to start diversifying their marketing efforts.

While there aren’t many Influencer Marketing agencies in Singapore, the ones that exist mostly are very big (and expensive) media agencies or smaller ones that seem to just hire and pay influencers to hit client KPIs and give influencers copy-paste content with no authenticity or quality.

At Social Jet, we’re a boutique agency serving small-medium brands, combining tech, artificial intelligence, automation, and also manual analysis, to help brands run strategic, well-thought-out campaigns. We cap and sometimes waitlist our monthly client intake to ensure we can fully focus on every client we onboard at our agency.

Influencer Marketing is no longer just about finding an influencer and paying them $300 for a selfie and a copy-paste caption. There are a lot of other processes and strategies involved. Get in touch with us today and let us help explore new targeted audiences for your brand.

With 75% of marketers planning on investing in influencer marketing in 2022, it’s no longer just a fad. The strategy has been proven time and again as one of the most effective ways to grow your brand awareness while simultaneously engaging with consumers online!

Influencer marketing is a hot new trend that has been gaining momentum over the past years. Things are tough in the influencer marketing space. You can’t just pay someone with a large following to post for you and get impressive results anymore – it has become more strategic than that, which is great!

Influencer Marketing is not simply about finding & paying an influencer to post about your brand or product or service. If you go with such a strategy, you’re doing something as good as burning money and wasting your marketing budget.

With most brands still struggling to get influencer marketing right, it’s no wonder that the majority of companies do not have an accurate understanding of how best to use this new marketing strategy. The latest report from Influencer Marketing Benchmark reveals some interesting facts about brands trying to experiment with Influencer Marketing themselves :

• 31% report that they have experienced influencer fraud (fake profiles are plenty out there)
• 28.1% struggle with measuring ROI and tracking conversions for their campaigns
• 27.4% say they have difficulty finding the right influencers that can best represent their brand

Above numbers collected from data from more than 2000 professionals and brands.

And that’s just some of their struggles.

Here’s the big question: Why hire an agency (like us) when you can try running your Influencer Marketing campaigns by yourself or in-house?

First: What Does an Influencer Marketing Agency Do?

Influencer marketing agencies usually specialize only in one marketing purpose: Influencer Marketing. We can’t speak for the rest of the Influencer Marketing agencies in Singapore, but here at Social Jet, our processes include:

• Drafting a campaign brief
• Sourcing talent that can best represent your brand
• Pitching your brand & campaign objectives to our talents
• Handling of individual contracts and legal terms
• Collecting and delivering your physical products (if any) to shortlisted creators to begin creating content
• Deliverables vetting & management
• Providing full creative rights & legal usage for your brand

Some added benefits of working with us:

A Ready Network: Don’t underestimate the trouble of reaching out, making offers, or negotiating terms with influencers. There’s a lot of back & forth. A successful influencer receives plenty of brand requests daily. There’s a good chance you might get ignored or them not wanting to work with you. With our strong onboarded network of over 300+ influencers with a total combined audience size of 2 million Singaporeans, you can leave this heavy lifting to us.

Proven Strategies: The key to successful influencer marketing is strategizing. You can’t just throw money at big names like Jian Hao or Naomi Neo and expect thousands of dollars in revenue from their followers. With our proven processes, you can expect a much higher ROI for your marketing dollars.

Fully Managed Service: Running an influencer marketing campaign can be a time-consuming and difficult process. It requires working with and vetting the influencers you want to work on your behalf as well as making sure that their audience aligns perfectly with what is desired by yours and helping them understand campaign objectives in detail. There are so many processes involved it would be very time-consuming for a marketing team to discover and experiment with.

When it comes to Influencer Marketing, there is no better way than hiring an influencer marketing agency like us. Influencers are like the mutual friends of your customers; they know exactly what will appeal to and motivate them. And when you hire us, you’re hiring experts to get the campaign started and finished for you.

Outsourcing your influencer marketing to Social Jet ensures you are in expert hands, get excellent results, and avoid unnecessary headaches. Since you’ve read till here, why wait? Get in touch with our team today and find out if we’re the right fit for each other!