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Challenge
Challenge
Established in 1837, German pet food company Vitakraft engaged our team’s expertise to run a targeted 11.11 sales campaign for their official Shopee marketplace store.
Vitakraft needed to launch its new range of nutritious cat food while standing out in the crowded pet food market during the competitive 11.11 sales period.
Our Unique Solution
Our Unique Solution
We collaborated with targeted pet influencers in Singapore to create relatable, engaging content showcasing the product’s benefits. Content was amplified across Meta and Shopee channels to drive clicks and conversions.
Strategic Framework
Pet Influencer Collaboration:
Partnered with influencers whose followers were pet owners.
Product Storytelling:
Highlighted the health benefits and appeal of the cat food through creative videos.
Click-Optimized Campaigns:
Designed content and ads specifically to maximize landing page traffic.
Comparative Context:
Achieved 30K landing page clicks, double of our initial goal.
Long-Term Impact:
The campaign drove sustained awareness for Vitakraft’s Shopee store and positioned it as a trusted brand among pet owners.
Results
200K+
Unique Views
30K+
Landing Page Clicks
