WhatsApp Us
Challenge
Challenge
Scanteak is a legacy brand for quality teak furniture for many Singaporeans. They have been around for over 50 years. With more furniture brands and lower-cost players entering the market, Scanteak needed to stay competitive to remain top of mind for homeowners.
Our Unique Solution
Our Unique Solution
We designed a multi-pronged event marketing campaign that combined pre-event hype, influencer partnerships, and RSVP management to ensure footfall, high turn-out rate, and assessable ROI based on our strategy.
Strategic Framework
Influencer Content:
Generated buzz with pre-event influencer posts highlighting Scanteak’s deals.
Targeted Ads:
Amplified visibility with paid campaigns driving RSVPs.
Event Optimization:
Managed crowd volume expectations to assign team members to ensure a seamless shopping experience for homeowners.
Comparative Context:
Through our Influencer Marketing efforts, we amassed over 600+ RSVPs for the showroom event for Scanteak, outperforming typical showroom campaigns by a whopping 65%.
Results
600+
Homeowner RSVPs
High-Quality
Footfall Across Mega-Showrooms
Impressive
45% Opt-In Rate For Our RSVP Landing Pages
