WhatsApp Us
Challenge
Challenge
With a tight 1.5-week timeline, Roborock needed to execute a high-impact campaign to maximize visibility during the competitive 11.11 sales period.
Our Unique Solution
Our Unique Solution
Our team designed a fast-turnaround campaign leveraging influencer-driven content and Shopee partnerships to create immediate buzz and engagement. We handled influencer onboarding, product logistics, and campaign execution end-to-end.
Strategic Framework
Quick Activation:
Efficiently onboarded and briefed influencers within days.
Content Creation:
Produced engaging short-form videos highlighting Roborock’s product benefits.
Platform Alignment:
Focused on Shopee-specific messaging to drive sales conversions.
Comparative Context:
Achieved 300K unique reach in 10 days, surpassing similar campaigns’ average of 100K for short-term promotions.
Long-Term Impact:
The campaign boosted Roborock’s visibility on Shopee and created a model for future e-commerce-driven influencer activations.
Results
300K+
Total Unique Reach
10-Day
Delivery Timeline from Onboarding to Execution
