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Challenge
Challenge
RenoCarnival faced difficulty connecting with homeowners and converting them into qualified leads amidst a saturated home and living market.
RenoCarnival faced difficulty connecting with homeowners and converting them into qualified leads amidst a saturated home and living market.
Our Unique Solution:
Our Unique Solution:
We implemented a data-driven influencer strategy, combining personalized influencer content with targeted digital marketing. By focusing on precise audience segmentation and leveraging trust-building narratives, we ensured maximum engagement.
We implemented a data-driven influencer strategy, combining personalized influencer content with targeted digital marketing. By focusing on precise audience segmentation and leveraging trust-building narratives, we ensured maximum engagement.
Strategic Framework:
Audience Targeting
Identified homeowners actively seeking renovations or home improvement solutions.
Influencer Activation
Curated a mix of niche home & living influencers to promote the campaign authentically.
Conversion Optimization
Designed targeted landing pages to capture and convert leads.
Comparative Context:
Achieved a 25% opt-in rate, exceeding the industry average of 10-15% for event-based lead generation.
Long-Term Impact:
Our campaign not only generated over $1M in immediate sales but also expanded RenoCarnival’s database with 200 high-quality, fresh homeowner leads for future marketing initiatives.
Results:
S$1M+
Sales Generated
70X
Return on Investment
200+
High Quality Leads
29%
Closing Rate
