100+ Influencers and Strategic Activations for Pokka’s Product Launch

Our team partnered with Pokka to launch their new Drip Coffee and Sparkling Water products, executing a multi-faceted campaign to maximize visibility and engagement across key demographics.

Campaign Highlights:

• Influencer Collaboration: Engaged over 100 influencers from our network to generate targeted content for Instagram and TikTok, amplifying brand exposure and driving conversations around the new product lines.
• Seeding Program: Managed the gifting and delivery of customized Pokka brand kits to our influencers, ensuring impactful product reveals and authentic content creation.
• On-Ground Activations: Organized select influencer collaborations at branded Pokka booths in high-traffic locations such as the CBD and university campuses, boosting in-person engagement during the product launch.
• Content Distribution: Produced high-quality short-form videos and posts that were shared across influencer profiles, Pokka’s social platforms, and other brand-owned channels to reach a wide audience.
• This marks our third successful activation with Pokka, further solidifying a strong and fruitful partnership thus far.

Comparative Context:

Achieved expanded awareness for Pokka’s product lines, exceeding typical reach metrics for FMCG campaigns of this scale.

Long-Term Impact:

The campaign reinforced Pokka’s presence as an innovative beverage brand and set the foundation for future product launches.