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Challenge
Challenge
NOVA is an established furniture brand that started in 2002. As a widely recognised cost-effective brand for homeowners, they needed to drive showroom visits to their 6 mega-showrooms islandwide. As a brand that was known for great deals and promotions, our team was tasked to find unique marketing angles and mechanisms to drive event footfall and qualified homeowners to shop.
Our Unique Solution
Our Unique Solution
We designed a multi-pronged event marketing campaign that combined pre-event hype, influencer partnerships, and RSVP management to ensure high footfall.
Strategic Framework
Influencer Content:
Generated buzz with pre-event influencer posts highlighting Nova’s deals.
Targeted Ads:
Amplified visibility with paid campaigns driving RSVPs.
Event Optimization:
Managed crowd volume expectations to assign team members to ensure a seamless shopping experience for homeowners.
Comparative Context:
Generated $140K+ in sales in just one weekend, outperforming typical showroom campaigns by 40%.
Long-Term Impact:
Strengthened Nova’s reputation as a top-choice furniture brand, boosting customer loyalty and repeat visits.
Results
S$140K+
Sales Directly Attributed to Campaign
High-Quality
Footfall Across Mega-Showrooms
Impressive
37% Opt-In Rate For Our RSVP Landing Pages
