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Challenge
Challenge
Post-COVID, Mom’s Cooking faced reduced growth in food delivery sales and struggled to stand out in a crowded market.
We designed an 8-week campaign focusing on reintroducing the brand through influencer-led storytelling. By utilizing lifestyle influencers and direct-response ad creatives, we created buzz and drove targeted conversions.
Our Unique Solution:
Our Unique Solution:
We designed an 8-week campaign focusing on reintroducing the brand through influencer-led storytelling. By utilizing lifestyle influencers and direct-response ad creatives, we created buzz and drove targeted conversions.
Strategic Framework:
Influencer Partnerships
Engaged relatable food influencers to showcase the brand’s unique value proposition.
Content Amplification
Boosted reach with targeted paid ads on Meta platforms.
Customer Journey Optimization
Designed ad funnels leading to order placements.
Comparative Context:
Generated 674 new customers, exceeding the campaign goal of 500 and achieving a 16X ROAS, well above the industry standard for F&B campaigns.
Long-Term Impact:
The campaign re-established Mom’s Cooking as a go-to food delivery option and strengthened its social media presence for future marketing efforts.
Results:
$258,122+
In Verified Tracked Sales
16x
Return on Ad Spend
674
New Customers Acquired
*Calculated as at Dec 4 2024, verified and attributed via Meta web pixel
