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Challenge
Challenge
Millionaireasia aimed to launch a competition celebrating women’s empowerment while engaging high-value audiences across Singapore and Malaysia.
Our Unique Solution
Our Unique Solution
We conducted extensive outreach to 1,000 influencers and curated a standout group of 150 influencers to participate in and promote the campaign.
Strategic Framework
Influencer Recruitment
Focused on premium KOLs with established credibility in Web 3, Finance, and empowerment niches.
Social Amplification
Developed a multi-platform approach to expand the campaign’s reach.
Event Content
Highlighted key moments from the competition to sustain engagement.
In-Person Collaboration
We invited all 150 Influencers & guests down to an Omakase restaurant in the city to get briefed on the competition and doubled as a media opportunity for our client.
Comparative Context:
Achieved a 1.3M network reach, exceeding the industry benchmark of 1M for similar campaigns.
Long-Term Impact:
The targeted upscale Influencer campaign solidified Millionaireasia’s reputation as a leader in women’s empowerment as well as luxury and finance initiatives across Southeast Asia.
Results
1.3M
Network Reach (Unique Audience)
150
Premium KOLS Involved
