Challenge
Challenge
Launched in 2007 under the SK Jewellery Group, local brand Love & Co redefines jewellery craftsmanship while still providing pieces at affordable ranges.
Love & Co needed to showcase its high-value jewellery collections across multiple locations while emphasizing craftsmanship, affordability, and trust. The challenge was managing delicate, high-value pieces while maintaining a consistent brand voice through short-form Influencer content.
Our Unique Solution
Our Unique Solution
We executed a 6-month campaign with over 100 influencers visiting Love & Co locations islandwide, creating premium content that resonated with diverse audiences. Our team carefully managed the high-ticket jewellery pieces to ensure seamless execution and representation.
Strategic Framework
Influencer Selection:
Chose influencers aligned with the brand’s elegant and romantic image.
High-Value Content Creation:
Produced premium visuals and narratives showcasing the jewellery’s craftsmanship.
Long-Term Impact:
The campaign reinforced Love & Co’s reputation as a trusted luxury brand and established a content library for future marketing use.
Results
100+
Influencers Engaged
Showcased
Premium Collections Across Locations
Boosted
Brand Affinity and Awareness