100+ Influencers for Love & Co’s Luxury Jewellery Campaign

Client:

Love & Co

Industry:

Jewellery / Retail

Marketing Goal:

Product Awareness

100+ Influencers for Love & Co’s Luxury Jewellery Campaign

Challenge

Challenge

Launched in 2007 under the SK Jewellery Group, local brand Love & Co redefines jewellery craftsmanship while still providing pieces at affordable ranges.

Love & Co needed to showcase its high-value jewellery collections across multiple locations while emphasizing craftsmanship, affordability, and trust. The challenge was managing delicate, high-value pieces while maintaining a consistent brand voice through short-form Influencer content.

Our Unique Solution

Our Unique Solution

We executed a 6-month campaign with over 100 influencers visiting Love & Co locations islandwide, creating premium content that resonated with diverse audiences. Our team carefully managed the high-ticket jewellery pieces to ensure seamless execution and representation.

Strategic Framework

Influencer Selection:

Chose influencers aligned with the brand’s elegant and romantic image.

High-Value Content Creation:

Produced premium visuals and narratives showcasing the jewellery’s craftsmanship.

Long-Term Impact:

The campaign reinforced Love & Co’s reputation as a trusted luxury brand and established a content library for future marketing use.

Results

100+

Influencers Engaged

Showcased

Premium Collections Across Locations

Boosted

Brand Affinity and Awareness

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