Challenge
Challenge
laCabine needed to launch its serum-moisturizer while differentiating itself in the crowded skincare market.
Our Unique Solution
Our Unique Solution
We engaged influencers to showcase daily usage of the product and emphasized real, visible results to build trust and drive conversions.
Strategic Framework
Authentic Storytelling:
Encouraged influencers to document their personal skincare journeys over a 3-week content creation period.
Content Diversification:
Published over 200 unique posts across Instagram and TikTok.
Organic Reach Amplification:
Combined influencer content with targeted paid ads.
Comparative Context:
Generated $117K in media value, outperforming similar skincare campaigns that average $80K.
Long-Term Impact:
The campaign established laCabine as a trusted skincare brand and created a buzz that extended beyond the initial launch.
Results
500K+
Audience Reached (Unique)
$117K
Media Value Generated