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Challenge
Challenge
As the official coconut sponsor of the Standard Chartered Singapore Marathon, Joyvio, a China-listed food industry group, needed to stand out amidst numerous sponsors and create a memorable brand experience.
Our Unique Solution
Our Unique Solution
We executed a two-part campaign combining retail activations and marathon weekend events to create buzz and connect with participants.
Strategic Framework
Retail Activations:
Created short-form videos at select retail outlets to drive awareness pre-event.
Interactive Engagement:
Organized influencer-led coconut challenges and on-the-spot interviews during the marathon.
Content Distribution:
Amplified results through social media and paid media placements.
Comparative Context:
Generated 200K views with only 15 influencers, outperforming industry norms of 100K views for similar activations.
Long-Term Impact:
The campaign boosted Joyvio’s positioning as a premium hydration brand, leaving a lasting impression on marathon participants.
Results
15
Influencers Involved
30+
Content Pieces Created
200K+
Unique Views Achieved
