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Challenge
Challenge
Jevon Baby needed to introduce its wearable breast pump to a skeptical audience of new mothers while building brand credibility from scratch.
Our Unique Solution
Our Unique Solution
We partnered with influential mothers to share authentic testimonials through videos, photos, and animations. Nearly 100 creative assets were developed and repurposed across ads, social platforms, and the brand’s owned channels and e-commerce sites.
Strategic Framework
Influencer Network:
Engaged a diverse group of influential mothers to champion the product.
Content Library:
Produced versatile content for use across multiple channels.
Ad Integration:
Repurposed content into performance-driven paid ads across Meta.
Comparative Context:
Achieved strong buzz in the parenting community, positioning Jevon Baby as a trusted brand in just three months. They have now been featured across Thomson Medical, LazMall, Women’s Weekly, ParentCraft, Thomson Baby, Business Insider, and more.
Long-Term Impact:
The campaign solidified Jevon Baby’s reputation and laid the foundation for future product launches.
Results
100+
Creative Assets Developed
Established Brand
Authenticity from Day 1
Strong Trust
and Social Proof in Target Market
Significant Online Buzz
In The Parenting Community
