Record-Breaking Results for Interior Design Expo 2024

Client:

Interior Design Expo

Industry:

Home & Living

Marketing Goal:

Drive Event Attendance

Record-Breaking Results for Interior Design Expo 2024

Challenge

Challenge

The Interior Design Expo needed to attract high-quality homeowners to its Woodlands showroom while managing complex event logistics and brand participation.

Our Unique Solution

Our Unique Solution

We managed every aspect of the event, from influencer campaigns to RSVP logistics. Pre-event hype was created through influencer posts and Meta ads, while on-site interviews and content creation ensured event success and evergreen content.

Strategic Framework

Pre-Event Buzz:

Engaged influencers to tease the event and highlight participating brands.

Event Execution:

Coordinated with multiple home & living brands, including Singtel, Nippon Paint, Happie Water Filter, Azora Group, Homepay, Hafele, and more.

Post-Event Amplification:

Leveraged content from the event to sustain engagement.

Comparative Context:

Achieved a 47% RSVP show-up rate, significantly above the average of 25% for similar events. A Remarkable 7-Figure Revenue Generated For Our Partners, far exceeding industry expectations.

Long-Term Impact:

The event reinforced the Interior Design Expo’s status as a premier home and living event, attracting new partners and exhibitors.

Results

Drove 8,954

High Quality Traffic Via Targeted Homeowners

Impressive 22%

Opt-In Rate For Our RSVP Landing Pages

Nearly 2,000

RSVPs Collected & Managed By Us

47%

Crushing Benchmarks With A 47% RSVP Show-Up Rate

900+

Closed The Weekend With 900+ Qualified Homeowners Attended

7-Figure

A Remarkable 7-Figure Revenue Generated For Our Partners

Learnings

Integrated pre-event influencer campaigns with seamless event marketing & execution can deliver exceptional ROI for expos and trade shows.
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