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- As a leading listed trading platform headquartered in London, with over 2,000 employees worldwide, we needed to create short-form videos that creatively explained leverage trading, commodities, and forex in an entertaining manner while still being industry and regulatory compliant.
- Our team spearheaded IG Asia’s first influencer campaign, working with prominent finfluencers (financial Influencers) to create engaging content on leverage trading, commodities, and forex.
- To ensure the success of IG Asia’s inaugural influencer campaign, we collaborated with Creators with diverse platforms and engaged audiences that matched the brand’s target demographics. These influencers brought expertise in finance and trading, making them credible voices for educational content.
- We produced blog articles, short-form videos, and a 50-minute podcast episode published on Apple and Spotify, blending education with entertainment while adhering to industry regulations.
Audience Reach Across Platforms
Collectively, the influencers had a combined audience reach across multiple platforms, ensuring the campaign connected with a wide range of financial enthusiasts online:
- YouTube: 17K+ Subscribers
- Instagram: 47K+ Followers
- TikTok: 36K+ Followers
- Telegram: 20K+ Subscribers
- Podcast Downloads: >10K
- Email List Subscribers: 7K+
- Blog Traffic: 350K+ Pageviews From 130K+ Unique Users
This diversified audience distribution allowed IG Asia to effectively reach niche trading communities, ensuring tailored messaging across different platforms.
The campaign was designed to leverage each influencer’s strengths:
- YouTube & TikTok: Short-form and explainer videos simplified complex trading concepts for visual learners.
- Blogs & Telegram: Provided in-depth educational articles and exclusive updates for active traders.
- Podcasts: Delivered long-form discussions on leverage trading and market insights, resonating with auditory learners.
Instagram: Infographics and interactive stories engaged followers in bite-sized, shareable formats.
Results
Cross-Platform Engagement:
Campaign content reached diverse trading audiences across blogs, social platforms, and email lists.
Credibility Building:
Collaborating with influencers already trusted by their audiences established IG Asia as a reliable source for trading insights.
Long-Tail Value:
The evergreen content, particularly podcasts and blogs, continues to generate engagement and leads for IG Asia long after the campaign's conclusion.
