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Challenge
Challenge
Heicoders needed to promote its Data Analytics and Artificial Intelligence Nano Degrees to a niche audience of professionals and students while staying within a limited budget.
Our Unique Solution
Our Unique Solution
We collaborated with 20 micro-influencers to create engaging video content that demystified Heicoders’ offerings. Our performance creatives were tested and optimized across Meta platforms to maximize sign-ups.
Strategic Framework
Niche Influencers:
Selected influencers with an affinity for tech and education.
Content Variety:
Produced diverse content formats, including website walkthroughs, educational content, and testimonials.
Long-Term Impact:
The campaign built awareness for Heicoders’ Nano Degrees and attracted long-term prospects for its educational offerings.
Results
20+
Creatives Published on Instagram and TikTok
Improved Ad
Performance Through A/B Testing
