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Challenge
Challenge
Furniture City is a furniture showroom located in the West Coast. Being situated in Labrador, the location proved challenging for our client to run showroom events to drive homeowners down to visit.
Our Unique Solution
Our Unique Solution
We designed a multi-pronged event marketing campaign that combined pre-event hype, influencer partnerships, and RSVP management to ensure footfall, high turn-out rate, and assessable ROI based on our strategy.
Strategic Framework
Influencer Content:
Generated buzz with pre-event influencer posts highlighting Nova’s deals.
Targeted Ads:
Amplified visibility with paid campaigns driving RSVPs.
Event Optimization:
Managed crowd volume expectations to assign team members to ensure a seamless shopping experience for homeowners.
Comparative Context:
Generated $120K+ in sales in just one weekend, outperforming typical showroom campaigns by 40%.
Results
S$120K+
Sales Directly Attributed to Campaign
High-Quality
Footfall Across Mega-Showrooms
Impressive
30% Opt-In Rate For Our RSVP Landing Pages
