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Challenge
Challenge
ESET needed to promote its newly launched antivirus features across the APAC region, targeting diverse audience niches while overcoming market saturation in the cybersecurity space.
Our Unique Solution
Our Unique Solution
We crafted a highly targeted 3-month digital campaign that combined influencer content with strategic paid media to educate audiences on ESET’s offerings and their practical benefits. The content emphasized ease of use and unique features to differentiate the brand.
Strategic Framework
Niche Targeting:
Collaborated with influencers knowledgeable in tech, gaming, and cybersecurity.
Content Strategy:
Produced short-form videos and posts that simplified technical features for everyday users.
Paid Media Integration:
Repurposed influencer content for Meta and TikTok ads.
Results
Expanded
Awareness Across APAC Through Niche Targeting
Learnings
Combining influencer partnerships with targeted paid media is a powerful strategy for translating technical products into relatable consumer benefits.
