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Challenge
Challenge
As a newly launched neighborhood café in Hougang, Creme Bakery needed to create a buzz and establish a strong local presence amidst intense competition.
Our Unique Solution
Our Unique Solution
We produced relatable TikTok content using hyperlocal storytelling and creative food shots that resonated with Singaporeans. Additionally, we secured media coverage to extend the campaign’s impact.
Strategic Framework
Localized Content:
Showcased the café’s offerings in authentic, bite-sized TikTok videos.
Engagement Boost:
Partnered with influencers to engage their followers through creative challenges.
Media Partnerships:
Extended visibility with features on popular local platforms.
Comparative Context:
Achieved 850K+ views in under a month, surpassing the average reach of similar TikTok campaigns by over 60%.
Long-Term Impact:
The campaign established Creme Bakery as a trendy local hotspot, with ongoing user-generated content from organic traffic.
Results
850K+
Views on TikTok
Expanded
Media Coverage
