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Challenge
Challenge
Citi Singapore needed to launch its Content Hub and connect with Singaporean audiences in a way that merged financial education with relatable, lifestyle-driven content.
Citi Singapore needed to launch its Content Hub and connect with Singaporean audiences in a way that merged financial education with relatable, lifestyle-driven content.
Our Unique Solution
Our Unique Solution
We collaborated with influencers to create engaging narratives showcasing how Citi’s financial tools integrate seamlessly into everyday life. Short-form storytelling was used to simplify financial concepts while highlighting Citi’s offerings.
We collaborated with influencers to create engaging narratives showcasing how Citi’s financial tools integrate seamlessly into everyday life. Short-form storytelling was used to simplify financial concepts while highlighting Citi’s offerings.
Strategic Framework
Content Hub Integration
Developed narratives that directed audiences to Citi’s Content Hub.
Storytelling Techniques
Utilized lifestyle influencers to create relatable, shareable content.
Comparative Context:
Achieved a 15% growth in followers within two weeks, surpassing the average 5-10% growth typical for similar campaigns.
Long-Term Impact:
The campaign enhanced Citi’s digital presence and created a foundation for ongoing engagement with Singaporean audiences.
Results
15%
Increase In Social Following
200K
Audience Reached (Unique Accounts)
