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Challenge
Challenge
Breakthrough Wellness was a newly launched startup with zero content and digital presence. They needed to introduce its anti-hangover supplements to a health-conscious audience while overcoming skepticism around new health products.
Our Unique Solution
Our Unique Solution
We partnered with influencers from various niches to create relatable testimonials to drive massive social proof and awareness online. We also leveraged a branded nightclub event in Singapore to amplify awareness and produce relevance to a targeted audience.
Strategic Framework
Influencer Content:
Created short-form videos featuring authentic testimonials.
Event Marketing:
Organized an experiential launch event targeting partygoers.
Content Amplification:
Distributed influencer content across social platforms for maximum exposure.
Comparative Context:
Achieved 800K+ reach, exceeding the average 500K reach typical for new product launches in the health sector.
Long-Term Impact:
The campaign positioned Breakthrough Wellness as a trusted brand in the health and supplements space, with evergreen content available for future marketing.
Results
800K+
Audience Reached (Unique)
100+
Content Assets Created
Established Presence
in Health & Wellness Niche
