Challenge
Challenge
BeauteHub needed to promote three newly launched facial treatments across six islandwide locations while generating high-quality leads in a highly competitive beauty market.
Our Unique Solution
Our Unique Solution
We crafted a 3-month targeted campaign leveraging influencer content and direct-response scripts to attract potential customers. Short-form videos were created at various locations and distributed across Instagram, TikTok, and Facebook. Influencer content was repurposed for paid Meta and TikTok ads to optimize traffic and lead generation.
Strategic Framework
Local Influencers:
Engaged relatable beauty and skincare influencers to showcase real-life treatment experiences.
Content Amplification:
Used paid media to extend the campaign’s reach and drive traffic to targeted brand-owned landing pages.
Comparative Context:
Achieved a 200K unique reach, surpassing benchmarks for local beauty campaigns.
Long-Term Impact:
The campaign built BeauteHub’s credibility and created a steady pipeline of potential customers for future campaigns.
Results
20+
Influencers Engaged
200K+
Unique Reach Online
Enhanced
Lead Generation Through Paid Media